Empowering individuals to transform their lives through flexible, compassionate, and structured goal setting.
At Onion Loop, we believe that personal growth is an iterative process, not a linear race. Our mission is to empower individuals to transform their lives through flexible, compassionate, and structured goal setting. We view life's objectives through the lens of continuous improvement: experiment safely, take small steps, and keep what works.
We prioritize work that aligns with personal meaning. It's not about how much you check off, but why you do it.
The ultimate goal isn't to do more, but to become more. We focus on habits that shape identity.
We strive to remove the "tyranny of time." The clock is a tool for focus, not a source of stress.
We reject shame as a motivator. Falling behind is an opportunity to learn and adapt, not a reason to quit.
We believe that abilities can be developed through dedication and hard work.
We are building a community of individuals committed to personal growth and mutual support.
Onion Loop began with a simple realization: traditional productivity tools often create more anxiety than they solve. We saw people struggling with endless to-do lists and feeling like failures for not doing "enough." We realized that the principles of software development—iteration, continuous improvement, and safe experimentation—could be applied to personal growth.
We developed the "Goals are Flexible Experiments" philosophy. Just as developers create separate paths to experiment with code, individuals should be able to create flexible paths for their goals. If a goal doesn't work out, it's not a failure; it's just a path you chose not to follow. This shift in perspective removes the fear of failure and encourages experimentation.
Today, we are dedicated to building tools that embody this philosophy. Our flagship app, "Today," is designed to help you focus on what matters, break down big goals, and treat yourself with kindness along the way. We are building the best version of ourselves, one step at a time.